Hearing wellness brand Mumbli has joined forces with sound level crowdsourcing app SoundPrint to help give pubs, restaurants, shops etc ways to improve the acoustics better to please customers. As they put it:
‘Data crowdsourced from 1,350 venues by SoundPrint has shown that 50% of London restaurants have noise exceeding 80 decibels (dBA) during peak times – comparable to welding noise. About 80% of the venues have been found to be too loud for conversation.
Mumbli has found some venues are losing £20,000 in revenue every month due to excess noise, giving potential customers no choice but to move to a quieter place better suited to socialising.
Using noise levels measured by SoundPrint’s user base, Mumbli provides venues showing excessive noise with a bespoke solution leading to improved user accessibility as well as potentially significant revenue gains.
Currently crowdfunding on Seedrs, Mumbli brings together audio experts, data analysts and hospitality specialists to translate complex acoustic data into user-friendly insights and recommendations for businesses to implement. The brand’s state of the art sound monitoring sensors are helping venues better visualise and understand the levels and potential impacts of noise on customer experience, and take action.
Mumbli’s audio accessibility rating and method is recognised and supported by the UK Noise Association, European Federation of Hard of Hearing and the World Health Organisation.
There are over 20 million people in the UK who are hard of hearing and over 2 billion worldwide. As socialising in loud environments can be challenging for the hard of hearing, it means that venues in the UK are missing out on the patronage of 20% of the population. The partnership between Mumbli and SoundPrint is bringing the issue to the forefront of conversation in the hospitality industry to create better acoustic environments and ensure venues are championing audio accessibility.
The World Health Organization (WHO) and Environmental Protection Agency (EPA) state that the safe hearing level for humans is 70 dB daily. A data-driven approach to noise monitoring means that venues can attract more customers and protect the hearing health of both customers and staff. Marion Marincat, Founder of Mumbli, said, “This collaboration is a completely new and innovative approach to tackling noise in hospitality. The findings we’ve uncovered in partnership with SoundPrint shows growing awareness of hearing health and wellbeing in the public sphere. Our Certified for Sound toolkit for venues is designed to support real change in the sector.
“How often have you spent the night shouting across the table at a restaurant, or asked your friend to repeat themselves whilst you catch up in a bar? It affects our ability to connect. Our mission enables social spaces to find the sweet spot for hearing wellbeing, whilst giving people a chance to have a good time for longer – ultimately benefiting everybody. SoundPrint’s mission is to help people discover venues based on how quiet or loud they are and employ its crowdsourced data to raise hearing health awareness. The decibel meter in SoundPrint’s app measures a venue’s sound level and users can then submit the readings to a public database, thus attracting a community of users searching for either quieter venues or those acoustically optimised for conversation and hearing health.’