Lidl, the famously discounted supermarket chain, has experimented with piped music in a few branches recently. Finding that it was not proving popular, they have stopped it and promised to keep their branches muzac-free in future. Their sage decision was encouraged by the many letters of protest they received from Pipedowners. And their sales and profits continue to grow – the latter by 9.4%. Proof that giving up piped music can boost profits and that protests can influence shops!
Meanwhile Waterstones, the chain of bookshops, has returned to profit, making £9.8m profit in the year to April 2016 compared to a loss of £4.5m the previous year. Waterstones has been quietly but steadily phasing out piped music from its branches. Yet further proof that giving up piped music helps boost profits!
Moral: protest can and does work!