ASDA chain goes quiet to help autism sufferers

All ASDA supermarkets turned off their muzac and reduced other acoustic and visual disturbances to a minimum for an hour last Tuesday to allow people with autism to shop in peace. This is a real advance: a major chain at last recognising the impact excessive noise can have on its customers. ASDA needs to expand the scheme to having well-advertised quiet hours every day of the year, however. Autism sufferers are of course especially vulnerable but they are not the only shoppers harmed by piped music. The 15% of the population with hearing problems are also badly affected, as are people with many other problems, from hyperacusis and tinnitus to ME. It is high time supermarkets woke up to this problem.

Email ASDA’s  CEO Sean Clarke to press him to extend the scheme and make it a permanent feature of the chain, not a one-off. sean.clarke@asda.co.uk

 

Meanwhile, keep protesting to the Co-op which is finally showing signs of listening to its customers. Email the Co-op’s CEO Steve Murrells, perhaps also pointing out how well Aldi and Lidl are doing without any musicsteve.murrells@coop.co.uk